Keywords are the fundamental building blocks of good Search Engine Optimization (SEO).
Commonly refered to as “search terms” or “search phrases”, Keywords are the actual words and letters that folks use to find products and services via a search engine. To get you thinking about keyword research, answer the following question: “What will people type into the search box when they are looking for my services?” If you want to hold a high position (rank) in the Google results, your website and web pages should contain the same words, literally, as those used by your potential customers during a search.