Search Engine Optimization (SEO) is the ongoing process of gaining exposure in the major search engines, most notably Google, Bing, and Yahoo!. SEO is in high demand as website and business owners look to search engines for free, qualified traffic. Incoming visitors from search engines have already been qualified based on their chosen search and represent an increased liklihood of becoming a paying customer.
SEO is of paramount importance for start-ups, small, and mid-sized businesses alike. Let’s face it, no one likes paying for leads! Put SEO on your radar and make it a top priority.
Search engine optimization isn’t something that is “done” after a period of time. It takes constant attention and review. There are key components however, that all search engine professionals agree are essential to early success:
Keyword Research
Discover how often people search for your services and what phrases are most commonly used.
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Content Writing
Use commonly searched words throughout your website copy and product descriptions.
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Hiring a Professional
Selecting the right SEO company or professional to get off the gound.
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Website Integration
Optimize your current website, or build SEO essentials right into your new site.
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Performance Tracking & Analytics
Track progress and monitor results. Make changes based on ROI and concrete facts.
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